Milestones and beginnings
Wednesday, April 20, 2011
This is a big year for me personally – a year of important milestones. Johnston Research will turn five in the next few months. As an independent researcher, I have completed 100 projects and by the end of 2010, I had completed focus group number 500. And then there is the age thing… let’s just say my age now ends in a ‘0’.
It is also a year of learning and new beginnings. Johnston Research now has a website. For a long time, it just didn’t make sense and quite honestly, I could never carve out enough time to get a website set up. However, with the hiring of Jessica (another great new beginning), we had the the opportunity to make it happen.
Another new beginning is this blog. The purpose of the blog is to talk about the business of qualitative research. One of the things I most enjoy about research is being involved in such an interesting array of topics. It is so energizing to be invited into the client’s world for a few weeks or months and to become immersed in their issues. But, it’s not just the topics that are interesting, it is the process. Part of the interesting strategy of designing research is making sure we use the right approach and the right process to capture the best range of information. That is what I plan on writing in the blog – my opinions about how qualitative research can best be used in the Alberta marketplace.
… and of course, you can influence what we write about. I wouldn’t be much of a researcher if I didn’t ask for your feedback. Let me know your thoughts about the blog and I welcome suggestions for blog topics.
POSTED BY SANDRA JOHNSTON
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