Respect

We realize and respect that when conducting a research project, we are acting on behalf of our clients and the manner in which the research is conducted is a reflection of their brand.

Quality

We have high standards and believe our quality of work sets us apart. Every project we approach is unique and deservers a unique approach.

Reliable

We produce every deliverable on time, on budget and on task. We make it easy to work with us.

Rapport

Creating a connection with respondents and giving them the confidence to be themselves, to speak freely and to respond candidly means that you get research results that represent honest and accurate opinions and beliefs.

Thoughtful analysis

Moving beyond the repetition of respondent comments, we identify important linkages between respondent opinions and changes in perceptions and behaviours. We provide insights into what resonates with respondents, identifying what connects with people in a meaningful way.

Results

Our research findings are action oriented and devloped to support the client to make well-informed and strategic decisions.

Sound approach

After completing literally hundreds of focus groups and speaking with thousands of research participants, Johnston Research has found that regardless of the topic or issue being investigated, there are three primary questions to explore. Whether you want to understand how people react to an advertisement, a new product or service, or a new government policy or program, these three questions form the basis of the qualitative research project.

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