Sandra Johnston is a senior research moderator. She established Johnston Research in 2006. Prior to that, Sandra worked for two years with a national research firm. Since beginning her career in market research in 2004, Sandra has moderated over 540 focus groups and has conducted nearly 300 in-depth interviews. In addition to her real life experience, Sandra is a RIVA trained moderator and is in the process of pursuing her CMRP designation.

Sandra credits her success as a moderator to her genuine interest in peoples’ opinions, “I really am interested in why people think what they think. It helps me to connect with them and I think it encourages people to speak openly and honestly.”

Before her career as a marketing research practitioner, Sandra was a buyer of research. She had a rewarding career in the areas of corporate performance, program evaluation and customer service.

By the end of a project, Sandra is seen as an enthusiastic, contributing member of the client’s team. Sandra realizes and respects that when conducting a research project, she is acting on behalf of the client and she commits to conducting all research in a professional, ethical and respectful way, ensuring a positive image of the client is presented to all research participants.

Sandra is an active member of the Marketing Research and Intelligence Association (MRIA) and currently sits on the board of the Alberta Chapter.

Jessica graduated from the Business Marketing program at NAIT and brings with her several academic achievements, including awards recognizing her skills in the areas of Marketing and Promotions.

Jessica has seven years of experience in advertising and communications, working for one of Edmonton’s largest and most successful advertising and public relations firms, Calder Bateman Communications. While at Calder Bateman, she completed CAAP (Communications and Advertising Accredited Professional) and distinguished herself on an impressive roster of accounts, including the Traffic Safety Initiative for the Office of Traffic Safety, Syphilis Prevention for Alberta Health Services/Alberta Health and Wellness, Seat Belt Compliance for AORP, Alberta Tobacco Reduction Strategy for AADAC, Employment Standards Awareness for Alberta Employment and Immigration, Health Link Alberta, Full House Lottery, Cash and Cars Lottery, Husqvarna and the University Hospital Foundation. While at Calder Bateman, Jessica purchased research services and was involved in the planning and execution of several research projects.

Prior to joining Johnston Research, Jessica started her own photography business and continues to do photography on the side.  You can see some of her work at www.joyfulemotion.com (and on this site - Jessica took all the great photos of Sandra!)