Johnston Research’s work with the Alberta Beverage Container Recycling Corporation (ABCRC), in conjunction with Janet Brown Consulting, is an example of a multi-year partnership going back to 2009, where ongoing audience research continuously helps an organization improve its service offerings.
ABCRC is a not-for-profit organization that operates a common collection system for recyclable beverage containers in Alberta. The organization, whose board consists of representatives of beverage manufacturers, is responsible for recycling non-refillable beverage containers, and promotes the economic and efficient collection of non-fillable beverage containers.
Over the years, research has been conducted with consumers, managers of multi-unit residential complexes, school administrators and environmental professionals in the ICI (industrial, commercial, institutional) sector.
Our work has focused on identifying opportunities to improve recycling rates, and decisions regarding this are informed by input from research groups.
Some of this work is one-off research per project, while others involve multi-phase research.
For example, Johnston Research ran a three-phase research project for ABCRC focussing on the ICI sector.
In the first phase of the research, we conducted a series of one-on-one interviews and discovered businesses have a hard time finding appropriate providers of recycling services.
In the second phase, focus groups were conducted in order to gain input for an online tool that could be used by businesses to find recycling suppliers.
In the third phase, participants from phase two were invited to follow-up focus groups to confirm that the online tool developed as a result of this research would fulfill and meet their expectations.
Johnston Research’s work with ABCRC is just one example demonstrating the range and scope of our services—we can provide short or long-term, single or multi-phase research services for companies.