The Edmonton Chamber of Commerce plays a critical role in the city’s economy and future growth. As one of the longest running and most influential business organizations in Canada, the Edmonton Chamber of Commerce has truly helped shape Edmonton into the city it is today.
The Edmonton Chamber of Commerce is member-driven—with over 2,200 members who employ over 111,000 employees representing businesses large and small, and in every economic sector.
Growing and maintaining members who see value in the Edmonton Chamber of Commerce is vital for the success of the chamber, which is why the organization contracted Johnston Research to administer a series of research-focused initiatives to better understand and improve its member relations.
Johnston Search was tasked to conduct a series of focus groups with current members to examine perceptions of the current member benefits, explore reactions to proposed member benefits and canvas members for their recommendations for new or additional benefits that would ensure the organization remains attractive to current and prospective members of the business community.
One of the key action initiatives that came from this research was the development of a standing Edmonton Chamber of Commerce Member Advisory Council.
This council is comprised of approximately 20 Chamber members, representing a range of industries of all sizes. This advisory council works to ensure the chamber is not only the biggest in Canada—but also the best. The council is passionate about improving the member experience, and making recommendations or improving initiatives to ensure members receive the most value from being a part of the organization.
Johnston Research was asked (and we happily accepted) to chair the Council.