In 2017, the Alberta Dental Association and College reached out to Johnston Research for help to better understand Albertans and their perceptions about dental health.

Where did dental health rank on the list of health priorities? What were the motivations or barriers for Albertans, when it came to seeking consistent dental care?

Research spanned across the province, from Grand Prairie to Lethbridge, as Johnston Research talked to Albertans about a range of dental topics, ultimately gauging their perceptions of dental care in the province overall.

The research provided the Alberta Dental Association and College valuable feedback that would inform its communications materials. It gave the organization a better understanding of how to best speak to Albertans about the importance of dental care.