Focus Groups

Focus Groups 2017-02-22T21:07:31+00:00

TRADITIONAL FOCUS GROUPS

Focus groups are small face-to-face group discussions of 6 to 10 participants who have been screened to ensure they fit within your target audience. 

BENEFITS OF TRADITIONAL FOCUS GROUPS:

  • Observation of non-verbal cues
  • Encourage participant interaction
  • Clients observe real time and can interact with the moderator
  • Can observe how opinions change as new information is shared by others around the table
  • Moderator can work more effectively with individuals who are shy or reticent sharing opinions.