Interviews

Interviews 2017-02-23T19:24:46+00:00

IN DEPTH ONE-ON-ONE INTERVIEWS

In-depth interviews are well suited for projects that need to dig deep into potentially sensitive or proprietary research topics or for those hard to schedule audiences.

BENEFITS OF ONE-ON-ONE IN DEPTH INTERVIEWS:

  • Participants may be more candid speaking about personal, sensitive or proprietary/competitive information
  • Confidential atmosphere
  • Eliminates group dynamics
  • Can mine for a depth of information that may not be possible in a group setting
  • Can be more flexible accommodating respondents’ schedules