IN DEPTH ONE-ON-ONE INTERVIEWS
In-depth interviews are well suited for projects that need to dig deep into potentially sensitive or proprietary research topics or for those hard to schedule audiences.
BENEFITS OF ONE-ON-ONE IN DEPTH INTERVIEWS:
- Participants may be more candid speaking about personal, sensitive or proprietary/competitive information
- Confidential atmosphere
- Eliminates group dynamics
- Can mine for a depth of information that may not be possible in a group setting
- Can be more flexible accommodating respondents’ schedules